关键词：施秋荣 胡弦 Go with Your Gut 纪录片
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这部纪实电影围绕“永不违背内心”的主题，通过2年的跟踪拍摄，讲述了7位国内独立品牌创始人关于生活、关于创业、关于挣扎的故事。他们或卑微或渺小，遭遇的境况、事业发展的阶段也不尽相同，但不论身在何种现实的境遇，在追求理想和乌托邦的道路上，他们依旧遵从自己的内心，为未知前路的事业探索，因为他们知道人生不能重来，不能庸庸碌碌地活着。Plot Summary:Go With Your Gut is a documentary on the theme of always following one's heart. It tells the stories of seven Chinese independent domestic-brand founders: Mao Jihong, founder of Liwai clothing and the lifestyle brand Fang Suo; Zhuang Song Lie, founder of Sculpting in Time Café; Qian Xiaohua, founder of Librairie Avant-Garde Bookstore; Wu Yonghong, founder of SoLife Home; Ba Wenhan, founder of Ba Wenhan Online Food Store; Zhang Qiang, founder of Dr. Smile Medical Group; and Tina, founder of The Banff Film Festival (China). With a sense of dedication to their careers, these ordinary people walk the entrepreneurial path towards achieving their dreams. Some of them have already found success, such as Mao Jihong with his business model for a lifestyle brand, and Tina, who has been promoting extreme-sports films for five years. However, Zhuang Song Lie is still searching for freedom and self-fulfillment after 20 years of hard work. Ba Wenhan went to the countryside after graduating from university to become an entrepreneur. Although he does not know the future of the physical bookstore, he opened one in a rural area of Anhui province. Meanwhile, medical pioneer Zhang Qiang deals with questions from colleagues and investors. They all remain humble and encounter various difficulties. In every situation they always follow their guts, knowing that they will only live once and refusing to settle for a mediocre exist.
这题材真的很好，因为这些人是这个社会革新的细胞，某种程度上甚至令人钦佩，比如碧山书局钱小华。只是手法上偏重采访而非纪实，所以显得刻意，人物也显得单薄。如果能拓展成每集每人的纪录长篇的话。7.4
“人的一生就算你很长寿，你能够真的去做你喜欢的事情的时间其实并不多，所以你一定要选择你喜欢的地方，和你喜欢的人在一起，做自己喜欢的事情，这包括爱好，爱人，也包括事业。”这就是所谓的“内心引力”。
名字起得不错，打着纪录片名义的小广告
完全不像电影，感觉在影院里看电视采访节目。导演故意把每个故事剪成一段段，又打散了揉在一起。但是因为每个故事之间没有联系，所以观影感受反而变的很差。还不如每个人完整的故事讲完再开始下一个主人公来得容易让人接受。毕竟不是《记忆大师》，人家的散是有剧情串联的，纪录片这么搞就倒胃口了。
从纪录片的角度看，内容没力量、手法不成熟、编排老套、人物单薄，从品牌宣传片角度看，这就是一个三流文案笔下的品牌故事，品牌最动人的地方如果只是情怀，这个品牌就惨了。
人物纪录片只要不刻意卖惨就值得鼓励，但这最后几乎就是广告片了…
没有辩证的纪录片是不值得看的。